Chris Shemza
DreamFields Video
Experience
SENIOR PROJECT MANAGER
American Botanical Pharmacy, Los Angeles, CA — 2024
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Managed end-to-end production for 125 CPG products, including packaging, print, and digital assets, ensuring alignment with brand standards and quality benchmarks.
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Spearheaded the integration of a Digital Asset Management (DAM) system, centralizing asset storage and streamlining access for creative, marketing, and production teams.
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Drove cross-departmental cohesion, optimizing Asana workflows for effective task distribution, inter-team communication, and deadline adherence across large-scale projects.
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Oversaw vendor partnerships nationwide, guaranteeing quality control and on-time delivery for diverse media formats through rigorous quality checks.
SENIOR PROJECT MANAGER
QuidelOrtho, San Diego, CA — 2023-2024
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Directed 85+ concurrent creative projects, with a strong focus on high-stakes initiatives, delivering comprehensive project oversight and stakeholder alignment for print and digital campaigns.
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Pioneered new proofing software and DAM implementations, enhancing project flow and reducing approval timelines, resulting in tripling on-time project delivery rates.
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Developed and executed training modules, upskilling team members in project management tools and software, leading to enhanced efficiency and streamlined communication.
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Managed a nationwide network of printing vendors specializing in various production techniques to ensure high-quality output across multiple media formats.
INTEGRATED MARKETING PROJECT MANAGER
Petco Health & Wellness Company, San Diego, CA — 2019-2022
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Engineered a custom Smartsheet project management system that increased departmental productivity, enabled real-time tracking, and improved project delivery times across 14 integrated teams.
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Standardized email campaign workflows with templates and streamlined processes, significantly reducing errors and ensuring brand consistency across channels.
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Established rigorous brand quality standards, delivering creative consistency across vendor partnerships and internal teams to maintain cohesive brand identity.
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Designed support resources (FAQs, SOPs, training documents), boosting onboarding efficiency and process stability for new team members and cross-departmental collaboration.
Creative Service Cross-Channel Project Manager
Growing Naturals / Axiom Foods, Inc., Los Angeles, CA — 2006-2019
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Led packaging design, print initiatives, and web programs for 45 global products, adapting content for international retail and multi-language audiences.
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Directed the daily operations of key company programs, including CPG packaging lines, print initiatives, and international tradeshows, driving brand growth across global markets.
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Coordinated international trade show presence from booth design through execution, showcasing creative and logistical expertise for annual large-scale events.
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Developed a centralized digital asset library, maintaining accessible and quality-assured branding elements for seamless marketing integration.
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Improved operational efficiency through automation tools, optimizing departmental goal tracking and milestone adherence for complex global campaigns.
Education
2000-2003
B.A. Business & Marketing
California State University, Northridge, CA
The business administration and marketing program encompasses a wide range of essential subjects, including marketing plans, business plans, economics, management, and business operations, equipping students with the knowledge and skills necessary to develop effective marketing strategies, drive business growth, understand economic principles, and effectively manage day-to-day business operations.
1998-2000
Design & Visual Communication
University of California,
Los Angeles, CA
The visual communication program offers a comprehensive curriculum with a strong emphasis on web, packaging, and print design and production, providing students with a solid mastery of design principles, production techniques, and proficiency in video and web software. Additionally, the program fosters a deep understanding of creative concepts and client services, preparing students to thrive in diverse creative industries.
1996-1998
Engineering & Applied Sciences
Valley College, Los Angeles, CA
The engineering and applied science Associate degree program, with a focused emphasis on physics, chemistry, and calculus, empowers students to develop essential skills such as logical problem solving, coding, deductive reasoning and analytical analysis, preparing them to excel in various disciplines and contribute to innovative solutions in the field.
